Marketing Director

Istanbul, TR • Business / Marketing • Full Time

At Pubinno, our mission is to build the Future of Draft Beer where every perfect pint is a step towards a Net Zero future. Awarded as the ‘World’s Best Beverage Technology Award’ by FoodBev Awards, our goal is to work with self-driven, tech-savvy people who are enthusiastic about developing game-changing products and solutions in an age-old industry.

We are proud to foster a work environment centered around the employee experience, which is evident in our recent certification as a Great Place to Work.

Now we’re looking for a “Marketing Director” to join our Marketing Team at a leading disruptor in the bar tech landscape, as recognized by CB Insights and many more.

Let’s spread the ‘Internet of Beer’ around the world together - with a deep care about our planet!

Here’s what you will be doing:

  • Develop, plan and support teams with planning and execution of both local and global marketing campaigns to build awareness and drive growth
  • Generate innovative and creative concepts for attracting highly-targeted customers segments and beer lovers
  • Manage the marketing team and improve team members’ capabilities and skills, build a cooperative working climate within and cross teams (Product, Creative, Sales)
  • Manage, optimize, enhance and develop digital channels, supporting business objectives and optimizing SEO, performance, and social media activations for lead generation and opportunity conversion
  • Manage all consumer engagement platforms, including website, social media, and CRM
  • Manage the company's content strategy and design a cohesive editorial calendar that delivers high-quality, brand-congruent copy.
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Manage 3rd parties and report on the performance of marketing campaigns, gain insight and assess against goals
  • Managing PR activities by keeping existing media contact and creating new ones
  • Prepare quarterly and annual marketing plan and budget in accordance with company strategies and objectives, responsible for the marketing budget management and efficiency improvement,

Desired Skills and Experiences: 

  • +4 years of experience in marketing management, global sales, and digital marketing management
  • 2+ years of experience leading or directing marketing operations in B2B ecosystems
  • Experience in enterprise account-based marketing
  • Ability to multitask and work in a fast-paced startup environment
  • Knowledge of how to optimize a CRM to create highly-curated and meaningful customer communications.
  • Proven ability to solve problems creatively
  • Reporting and giving presentations on a high level
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Problem-solving aptitude

Working at Pubinno:

  • Stock Option Program
  • Private Health Benefits
  • Extra Leave for Pawternity
  • Great environment with amazing sky top terrace and unlimited beer 
  • We support your personal and professional developments
  • Chance to work with an unique global team