Marketing Specialist

Istanbul, TR • Business / Marketing • Full Time

At Pubinno, our mission is to build the Future of Draft Beer where every perfect pint is a step towards a Net Zero future. Awarded as the ‘World’s Best Beverage Technology Award’ by FoodBev Awards, our goal is to work with self-driven, tech-savvy people who are enthusiastic about developing game-changing products and solutions in an age-old industry.

We are proud to foster a work environment centered around the employee experience, which is evident in our recent certification as a Great Place to Work.

Now we’re looking for a “Marketing Specialist” to join our Marketing Team at a leading disruptor in the bar tech landscape, as recognised by CB Insights.

Let’s spread the ‘Internet of Beer’ around the world together - with a deep care about our planet!

Here’s what you will be doing:

  • Explore new marketing trends and innovate ideas.
  • Responsible for creating digital marketing and social media ideation and strategies.
  • Being in charge of advertising account setups and optimizations.
  • Managing 3rd party performance marketing processes.
  • Edit and repurpose existing ads to increase audience reach and brand visibility.
  • Implementing the marketing communication calendar, content, and storyline through all communication channels.
  • Managing the company’s websites.
  • Procure updates and reports to track growth and success rates of paid and non-paid communication activities.
  • Assist in creating monthly/weekly reports.
  • Developing communications strategies, and managing owned, earned channels such as websites, social media accounts, blogs, and publications with an efficient calendar.

Desired Qualifications:

  • Bachelor's Degree preferred or equivalent relevant experience
  • Min. 2 years of experience in Digital Marketing advertising and min 1 year of experience in E-commerce, SEO, and SEM
  • At least 2 years of experience in a hyper-growth/fast-moving environment
  • Experience in B2B Marketing - B2C is a plus
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Seeking new partnerships and providing strategy for paid and non-paid media
  • Proficient in Digital Marketing tools such as Google Analytics, AdWords, Google Tag Manager, Google Data Studio, Google Optimize, Google Search Console, Meta Business, Semrush, LinkedIn Campaign Manager
  • Experience using WordPress is a plus
  • Excellent computer skills with MS Office and Google Suite
  • Excellent command of English

Working at Pubinno:

  • Stock Option Program
  • Visa application support for travelling abroad
  • Private Health Benefits
  • Extra Leave for Pawternity
  • Continuous support along your dream path, beyond your current career
  • Chance to work with a unique global team